We've all experienced humor in advertising. TV ads showing smart dogs bringing their owners a beer. Radio spots with aliens filtering our drinking water. Print ads with celebrities wearing milk mustaches. Many use dry wit. The others are just plain silly. Several have been in bad taste. And some, heaven prohibit, aren't even interesting.

Humor has its place

Does humor actually work in advertising? Is it okay to obtain a few laughs when talking about your products or services? Does laughter offer? There are no absolutes, no easy answers. What we do know is that, as in real life, humor has its place. In advertising, that place should always be clearly defined and understood. For laughter used blindly can be a disasterfor your product, your income and your picture. And that's not funny.

Making human contact

The item of humor is to break the boredom screen and make human contact. That invisible screen goes up the second your audience is confronted with any advertising. It's caused by thousands of ads that confront us each year. For that human brain, its a matter of survival. It just shuts out what it sees or hears and says, I understand a sales page is coming, Ive been uninterested before, Im tuning out. Humor is one method to get through. Used effectively, your audience is led by humor into a common ground of knowledge. An atmosphere of 'we are all-in this together.' As being a speaker who begins with a humorous anecdote to break the ice, employing a funny situation or character will make your audience more responsive when you segue into your selling message.

Tread lightly and cautiously

By the sam-e token, an off-color joke or inappropriate comment concerning the audience or any individual member can be an instant turn-off and throw that screen right back upmaybe even forever. The same is true for humor that leaves a poor feeling about your service or product. I remember hearing about one ad for a burial service with-the headline: Were the past ones to let you down. Sales didnt particularly jump through the roof. Most-professional comics know that the very best humor is broad and even passed, showing universal truths or circumstances that affect us all. For extra information, consider peeping at: yo momma jokes. They setup a character we can all identify with, then place that character through actions we could have experienced. A comic once gave me an example of what's perhaps not and what is funny. 'A man sliding on a banana peel isn't interesting. A man trying not to wear a banana peel, given that might be interesting.

Its not easy being funny, specially in-print

Being funny in TELEVISION or even radio isnt simple, but its even tougher on the net. Theres no action, no special effects, no foolish dog tricks or silly personality anticsjust a subject and static visual. Print is one medium where creative authors really have to work hard for the right result: humor that sells. For, in just one picture, you have surely got to compensation the punch line, put up the situation, and identify the character. It's such as a comic strip with only one figure. It can be achieved, but it is difficult. And once you have broken the indifference barrier, there's still lots of work to be performed.

After the laughing stops, theres still that irritating product to sell

A lot of publishers forget that the subject of any offer, interesting or not, will be to get people to test the product being promoted. It's ok for the audience to react with, Thats an interesting ad' so long as they also come away with, 'Thats a great item'! Humor should accent or present your product's personality or key characteristics, not hide them in fun. Some actually interesting advertisements have problems with 'common identity.' Your audience enjoys the offer, but confuses your product along with your competitor's. Not funny. One final thing to remember about humor: it is not for amateurs. As any professional comic can let you know, being amusing is serious business. Therefore even though you fancy yourself a master joke teller and life of the party, you must still leave producing funny advertisements towards the professionals.
We have all experienced humor in advertising. TV advertisements showing wise dogs fetching their owners a beer. Radio locations with aliens cleansing our drinking water. Print advertisements with highly successful people carrying milk mustaches. Many use dry wit. Others are simply plain silly. A few have been in bad taste. And some, heaven forbid, aren't even interesting. Humor has its place Does laughter really work in marketing? Is it okay when discussing your service or product to obtain a few laughs? Does laughter promote? There are no absolutes, no simple answers. What we do know is that, as in real life, humor has its place. In marketing, that area must always be clearly defined and understood. For humor used indiscriminately can be a disasterfor your solution, your image and your income. And that is perhaps not interesting. Making human contact The object of humor would be to break the boredom obstacle and make human contact. That unseen barrier goes up the 2nd your audience is subjected to any advertising. It is the result of tens of thousands of ads that confront us every year. For the mind, its a matter of survival. It only turns out what it sees or hears and says, I know a sales page is coming, Ive been uninterested before, Im tuning out. Humor is one method to complete. Used effectively, your audience is led by humor to your common ground of understanding. An atmosphere of 'we're all in this together.' As being a speaker who begins with a humorous anecdote to break the ice, utilizing a funny situation or character will make your audience more responsive when you segue into your selling message. Tread lightly and cautiously From the sam-e token, an off-color joke or inappropriate comment concerning the market or any individual member can be an instant turn-off and take that obstacle back upmaybe even permanently. Exactly the same holds true for humor that leaves a negative impression about your products or services. I recall reading about one ad for a funeral service using the headline: Were the last ones to let you down. Income didnt particularly jump through the ceiling. Most professional comics know that the very best humor is broad and even passed, showing universal truths or conditions that apply to us all. They create a character we could all identify with, then put that character through actions we might have experienced. A comic once gave an example to me of what is interesting and what is perhaps not. If you have an opinion about reading, you will certainly require to study about yo momma jokes. 'A man sliding on a banana peel is not interesting. A guy trying not to wear a banana peel, since may be interesting. Its difficult being interesting, especially on the net Being interesting in TELEVISION or even radio isnt simple, but its even harder in print. Theres no movement, no specific effects, no ridiculous dog tricks or silly identity anticsjust a heading and static visual. Print is one medium where innovative writers really have to work hard for your proper result: humor that sells. For, in just one snapshot, you've surely got to identify the character, put in place the situation, and payoff the punch line. It is like a comic strip with only 1 figure. It can be carried out, but it is not easy. And once you've broken the boredom obstacle, there is still plenty of work to be done. When the laughing stops, theres still that irritating product to market Too many marketers forget that the subject of any ad, interesting or not, would be to get people to use the merchandise being promoted. It is ok for the audience to respond with,
Thats a funny ad' provided that they also come away with, 'Thats a great product'! Laughter must accent or highlight your product's personality or essential features, perhaps not bury them in fun. Some actually interesting ads have problems with 'generic identity.' Your crowd loves the offer, but confuses your solution along with your competitor's. Not funny.

One final thing to keep in mind about humor: it's not-for amateurs. Being humorous is serious business, as any professional comedian will let you know. So even though you fancy your self a master joke teller and life of the party, you should still keep creating interesting advertisements towards the benefits.

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