All of us know there is more to a fruitful acupuncture practice than its appearance. But is it an important part of the challenge? Without a doubt.

Take a peek at-the following 3 health-related web sites (their pictures, maybe not content) and tell me which one you'd choose to conduct business with:

http://www.venturaholistic.com

http://www.asfamilyacupuncture.com

http://www.acunut.com

Now, Im perhaps not likely to say anything bad about these sites, but have a look at..

Is image everything?? No.

We all know there's more to a fruitful acupuncture practice than its appear-ance. But could it be an important part of the challenge? Without a doubt.

Take a peek at-the following 3 health-related websites (their images, not content) and tell me which you'd prefer to do business with:

http://www.venturaholistic.com

http://www.asfamilyacupuncture.com

http://www.acunut.com

Now, Im maybe not likely to say anything negative about these sites, but have a look at site #1. Good, clear pictures that convey a sense of:

Professionalism

Confidence

Heat

Tranquility

The appearance and feel of this site leaves a psychological resonance with the person. It's comforting and comforting. It generally does not appear to be the website was hacked together by an amateur. Good quality is shown throughout.

That is what you would like.

If your website (and all of your promotional materials for instance) is something less than this, keep improving your picture before the best quality is reflected.

I also recommend getting a photo of yourself close to the website of the site. Not just any old picture. It has to be you seeking superhuman: Confident, comfortable, thoughtful, clever, compassionate. All of the ideals that individuals search for in a health practitioner.

Have a look at this website for a good example of an excellent headshot:

http://www.graysonacupuncture.com

Now, I dont know this acupuncturist, but she looks like some-one I'd trust. If you have an opinion about police, you will seemingly claim to study about http://www.carpetfirst.co.uk/. I look at that image and feel, Wow, I bet she's successful; I bet she could help me!

Does your headshot present the exact same sense to your potential clients?

Dont under-estimate the value of these little details. Image isnt everything; but it IS what produces that all-powerful first impression that makes some-one desire to place their health in your hands.

The general website achievement system is:

Benefit-oriented content Good quality look and feel = Very powerful website that should bring a flood to you of new people!

Now, use the same strategy for-all of the marketing materials. Make them all first class. Take into consideration it: If someone is paying $60-200 for your company and your promotional materials seem cheap, this tends to perhaps not sit well along with your marketplace. Make your office look beautiful too. Exactly what reflects on your practice, make it look good.

This simple bit of advice may go a long way towards building your dream practice.

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