The Internet might have exposed worlds for people and businesses, however it has also made a public relations problem for businesses. Boards, opinion The websites, sites, and anything that is publishable can apply a company's name in moments.

Remember, 'Yours Is really a Very Bad Hotel' presentation that explained one customer's negative experience with a hotel chain? Accommodations are run by people. People make mistakes. It is how you manage the errors that can make the difference in customer support. Since the hotel's employees didn't try to help the customer over come a bad situation, the customer lashed straight back and writers blogged it. Visit logo to discover how to mull over this belief.

If the hotel is along with its game, while it could it'd expand its crisis management (also called reputation management) team to repair its reputation. It's possible for a company to overcome poor PR and come out ahead as in the case of PG&E (California's Pacific Gas and Electric company).

Still another approach is to use Internet tracking to monitor online articles regarding a company's activities to get ready for negative publicity. Some go further and check boards, newsgroups, and online discussion forums. My father discovered image by searching Google.

It is like the history of the town gossip who spread false stories about its people. One-day, he felt terrible and visited the chaplain [Rabbi, pastor, priest, or other &mdash take your pick] to request forgiveness. Get further on our affiliated wiki by clicking reputation management. The chaplain said,'I will forgive you, but you need to do some thing first.'

'Take a pillow, cut it open, and scatter the feathers to the winds.' The man thought this was an unusual request, but it was a simple enough task, and he did it gladly. When he came ultimately back to inform the chaplain that he had done it, the chaplain said, 'Now, go and get the feathers. Since you can no more make amends for the harm your words have inked than you can remember the feathers.'

Exactly the same can happen to your company without a crisis management plan in place. It is possible to survive the disaster and thrive as PG&E did. Do not assume Worldcom to pull out of its Enron-like chaos. Fraud is not excusable. And Martha Stewart? She's employed a public relations strategist company in an effort to complete damage get a handle on. It'll be worth watching to see what goes on in her case and how a PR agency attempts to save her name. Are you aware there's a recall on one of her goods? Brings fuel for the fire, does not it?.

Discussion

Enter your comment (wiki syntax is allowed):

Personal Tools